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10 ans d'experience

Competences

Strategic External Communications PR Planning & Campaign Management Media Relations Stakeholder Engagement Integrated Content Delivery Media Monitoring & Reputation Management Crisis Communication Team Leadership Client Account Management Content Development Digital & Print Coordination Audience Insight Analysis Event Communications

Experience

PR Account Manager

Orient Planet Group

2026-04 -

Lead PR team performance and client‑account delivery, ensuring high‑quality execution of external communications and media activities. Develop and execute strategic PR and communication plans aligned with client objectives, core messaging and audience needs. Serve as principal client contact, advising on communications priorities and coordinating integrated delivery across account, content and campaign teams. Monitor campaign delivery and performance, supporting timely adjustments while managing reputation‑sensitive communications and crisis‑response coordination.

Assistant PR Account Manager

Orient Planet Group

2025-11 - 2026-03

Supported PR and communication campaigns, reputation‑management activities and thought‑leadership initiatives for innovation, technology and research‑driven clients. Coordinated integrated communication strategies with internal teams, strengthening client positioning in advanced technologies, digital solutions and sustainability‑focused sectors. Built and maintained relationships with media, academic and industry stakeholders to support high‑impact coverage and external visibility. Monitored campaign performance and audience engagement, providing insights to refine communication approaches and content development. Researched R&D, healthcare‑technology and sustainability trends to inform storytelling, including work connected to RCAP 2025 and IROS 2024.

Senior PR Account Executive

Orient Planet Group

2024-11 - 2025-11

Supported client PR accounts and integrated media‑communication delivery, ensuring consistent brand messaging across channels. Collaborated with cross‑functional teams to develop content, manage media outreach and monitor campaign results. Provided strategic input for reputation management and crisis communication support.

PR Account Executive

Orient Planet Group

2023-09 - 2024-11

Managed day‑to‑day execution of PR activities for multiple clients, including media relations, content creation and event support. Coordinated with internal creative partners to produce digital and print assets, and tracked media coverage to deliver performance insights.

Senior PR Account Executive

Al-Azhar Media Center

2014-09 - 2023-09

Developed and executed PR campaigns and media strategies for external audiences and high‑profile initiatives. Managed media relations and external communications, coordinating stakeholder engagement and VIP interviews. Contributed to content development and event communications for international conferences and public‑facing engagements. Monitored media coverage and provided performance insights to support communications planning and reputation management.

Langues

Arabic

native

English

fluent

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