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10 ans d'experience

Competences

Strategic PR planning Corporate narrative development Media relations Stakeholder engagement Integrated campaign delivery Crisis communication Team leadership Content creation Media monitoring & analysis Reputation management Digital & print communication Client account management Research & trend analysis Event communications Proofreading & quality assurance

Experience

PR Account Manager

Orient Planet Group

2026-04 -

Leads PR team performance and client‑account delivery, ensuring high‑quality execution of external communications and media activities. Develops and executes strategic PR and communication plans aligned with client objectives, core messaging and audience needs. Serves as principal client contact, advising on communications priorities and coordinating integrated delivery across account, content and campaign teams. Monitors campaign delivery and performance, supporting timely adjustments while managing reputation‑sensitive communications and crisis‑response coordination.

Assistant PR Account Manager

Orient Planet Group

2025-11 - 2026-03

Supported PR and communication campaigns, reputation‑management activities and thought‑leadership initiatives for innovation, technology and research‑driven clients. Coordinated integrated communication strategies with internal teams, strengthening client positioning in advanced technologies, digital solutions and sustainability‑focused sectors. Built and maintained relationships with media, academic and industry stakeholders to support high‑impact coverage and external visibility. Monitored campaign performance and audience engagement, providing insights to refine communication approaches and content development. Researched R&D, healthcare‑technology and sustainability trends to inform storytelling, including work connected to RCAP 2025 and IROS 2024.

Senior PR Account Executive

Orient Planet Group

2024-11 - 2025-11

Supported client PR accounts and integrated media‑communication delivery, overseeing campaign execution and stakeholder coordination. Managed media relations, content creation and crisis communication support for technology and innovation clients. Provided performance analytics and recommendations to optimize outreach and reputation management.

PR Account Executive

Orient Planet Group

2023-09 - 2024-11

Delivered day‑to‑day PR services, including media outreach, content drafting and client reporting. Assisted senior staff in developing strategic communication plans and coordinating cross‑functional teams.

Senior PR Account Executive

Al-Azhar Media Center

2014-09 - 2023-09

Developed and executed PR campaigns and media strategies for external audiences and high‑profile initiatives. Managed media relations and external communications, coordinating stakeholder engagement and VIP interviews. Contributed to content development and event communications for international conferences and public‑facing engagements. Monitored media coverage and provided performance insights to support communications planning and reputation management.

Langues

Arabic

native

English

fluent

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