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20 ans d'experience

Competences

Strategic planning P&L planning and control Project management Marketing strategy Negotiations Brand management Business development Digital marketing Route to market (RTM) Pricing strategy Team leadership Cross‑category solutions Financial forecasting Market research Stakeholder coordination

Experience

Senior Country Business Development Manager Baltics

FRONERI (result of the merge of Nestlé IC and R&R corporates)

2018-01 -

Maintained full responsibility for the Baltics business after the merger, delivering an average 10 % annual sustainable growth and 25 % organic growth YTD. Led P&L oversight, negotiated contracts with key retailers and vendors, and coordinated cross‑functional teams to ensure consistent market performance. Implemented strategic initiatives that reinforced brand presence and profitability across retail, OOH and HoReCa channels.

Country Business Development Manager Baltics

UAB Nestlé Baltics

2014-01 - 2018-12

Member of Nestlé’s Market Committee for Ice Cream, responsible for full P&L and portfolio development across retail, OOH and HoReCa. Designed and executed a 3+1 year rolling business strategy, achieving +40 % growth through RTM redesign, +10 % annual revenue increase, and a 41.1 % revenue boost in 2017 via digital marketing. Directed pricing strategy, franchise projects (Parlors Café) and led a multidisciplinary team of partners and distributors.

Business Development Manager Baltics

UAB Nestlé Baltics

2009-01 - 2014-12

Drove Nestlé Ice Cream growth in the Baltics with an average +10 % YoY increase. Acted as liaison between Nestlé Poland and local markets, providing market intelligence, media buying and regulatory support. Managed a portfolio of 83‑122 products, introduced new revenue streams through major retail partnerships, and launched innovative digital media campaigns. Led forecasting, market trend analysis and RTM optimisation projects.

Ice Cream Area Sales Manager Baltics

UAB Nestlé Baltics

2004-01 - 2009-12

Founded and built the Nestlé Ice Cream category from scratch in a market dominated by low‑cost local producers. Coordinated business activities across Lithuania, Latvia and Estonia, establishing distribution networks, negotiating with key accounts and creating the brand’s market entry strategy.

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