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20 ans d'experience

Competences

Strategic planning P&L planning and control Project management Marketing strategy Negotiations Contract negotiations Business development Brand management Digital marketing Route to market (RTM) optimization Pricing strategy Team leadership Cross‑category solutions Stakeholder coordination Financial forecasting

Experience

Senior Country Business Development Manager Baltics

FRONERI (result of Nestlé IC and R&R merger)

2018-01 -

Ensured continuous sustainable business growth averaging 10 % YoY and achieved +25 % organic growth. Maintained full P&L responsibility while steering market strategy, route‑to‑market redesign and pricing adjustments that delivered up to 40 % business expansion. Coordinated cross‑border communication between production markets and key customers, negotiating direct delivery contracts and fostering strong distributor partnerships.

Country Business Development Manager Baltics

UAB Nestlé Baltics

2014-01 - 2018-12

Member of Nestlé Market Committee for Ice Cream, responsible for full P&L and product portfolio across retail, OOH and HoReCa channels. Designed and executed a 3+1 year rolling strategy that increased revenue by 41.1 % and tripled profitability in 2017. Led RTM transformation delivering +40 % growth, introduced digital marketing that placed the brand among the Top 5 best‑sellers, and launched the Parlors Café franchise model across the Baltics.

Business Development Manager Baltics

UAB Nestlé Baltics

2009-01 - 2014-12

Drove Ice Cream business growth averaging +10 % YoY, acting as liaison between Nestlé Poland and Baltic markets. Managed a portfolio of 83‑122 products, conducted market research, media buying and regulatory compliance. Created new revenue streams through strategic partnerships with major Baltic retailers and implemented innovative digital campaigns for brand launches.

Ice Cream Area Sales Manager Baltics

UAB Nestlé Baltics

2004-01 - 2009-12

Founded the Nestlé Ice Cream category in a market dominated by low‑cost local producers. Coordinated sales activities across Lithuania, Latvia and Estonia, establishing distribution networks and building brand awareness from scratch.

Langues

Francais

fluent

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