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Competences
Experience
Senior Country Business Development Manager Baltics
FRONERI (result of the merge of Nestlé IC and R&R corporates)
2018-01 -
Maintained full responsibility for country‑level business development after the merger, delivering an average 10 % annual sustainable growth and 25 % organic growth YTD. Oversaw P&L, led a cross‑functional team and coordinated with distributors and retailers to ensure consistent market expansion. Implemented strategic initiatives that reinforced brand positioning and profitability across all channels.
Country Business Development Manager Baltics
UAB Nestlé Baltics
2014-01 - 2018-12
Member of Nestlé’s Market Committee for Ice Cream, held full P&L responsibility and built product portfolios for retail, OOH and HoReCa channels. Designed and executed a 3+1 year rolling market strategy, achieving +40 % business growth through RTM redesign and +41 % revenue increase via digital marketing. Negotiated contracts with top customers, launched the Parlors Café franchise model, and led a team of partners and distributors.
Business Development Manager Baltics
UAB Nestlé Baltics
2009-01 - 2014-12
Drove Nestlé Ice Cream growth in the Baltics with an average +10 % YoY increase. Acted as liaison between Nestlé Poland and local markets, delivering market intelligence, media buying and regulatory support. Managed a portfolio of 83‑122 products, introduced new revenue streams through major retail partnerships, and led sales, demand and financial forecasting initiatives.
Ice Cream Area Sales Manager Baltics
UAB Nestlé Baltics
2004-01 - 2009-12
Founded and grew the Nestlé Ice Cream category from scratch in a market dominated by low‑cost local producers. Coordinated business operations across Lithuania, Latvia and Estonia, establishing distribution networks, negotiating trade terms and building brand awareness.
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