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Competences
Experience
Business Development & Outbound Sales Lead
The Digital Agency Ltd.
2021-01 -
Owned the full top‑of‑funnel process for multiple SaaS, digital service and cybersecurity products, handling account research, personalised outreach, discovery calls, qualification and meeting booking. Led discovery conversations to understand prospect challenges, reducing time wasted on poor‑fit accounts and improving meeting quality. Executed multi‑channel outreach using Apollo.io, LinkedIn Sales Navigator, Zoho Campaigns and AI‑enabled tools, while maintaining real‑time CRM updates in HubSpot for accurate pipeline visibility. Coordinated seamless hand‑offs to the closing team, ensuring no drop‑off between initial conversation and next steps, and consistently met outreach volume KPIs without compromising lead quality.
Sales Manager
CT Event Asia
2019-01 - 2021-12
Led outbound prospecting and cold‑calling campaigns to generate qualified leads and set meetings for the sales leadership team, consistently hitting booking targets. Conducted qualification calls to assess prospect fit, decision timelines and readiness, ensuring high‑quality hand‑offs to senior closers. Managed a pipeline of enterprise prospects across the event technology sector, using CRM tools to track activities and report on performance metrics.
Langues
English
fluent
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