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Competences
Experience
Senior Graphic Designer & Digital Communications Manager
LUMAX · VISOLUX · EVOLIGHT
2021-01 - 2026-05
Directed full digital communications for four lighting and decoration brands across Fez and Casablanca, creating product catalogs, packaging, social media visuals and multi‑channel marketing campaigns. Implemented AI‑augmented workflows using ChatGPT, Claude, Gemini and Google Flow to automate recurring production tasks, increasing creative output. Built and maintained company websites with SEO optimisation and analytics‑driven performance tracking. Managed Meta advertising campaigns, editorial calendars, KPI tracking and monthly performance reporting. Administered Odoo ERP to streamline internal processes and support IT operations.
Langues
Arabic
fluent
Darija
native
Tamazight
native
French
fluent
English
intermediate
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