Marketing Manager

About the role

The Marketing Manager will lead the development and execution of marketing strategies that promote Rapti Feed Industries' product portfolio, strengthen brand presence, and drive market share growth across both rural and urban markets.

Key responsibilities

• Design and implement integrated marketing plans to support sales targets.
• Analyse farmer behavior, distributor networks, and market trends in the animal feed and agro sectors.
• Coordinate with sales, product development, and distribution teams to ensure consistent brand messaging.
• Monitor campaign performance and adjust tactics to maximise ROI.
• Manage promotional activities, events, and digital outreach to reach target audiences.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Agriculture or a related field.
• Master’s degree (MBA in Marketing) preferred.
• 5–8 years of marketing experience, preferably in animal feed, agriculture, FMCG or related industries.
• Proven experience working with distributors, dealers, and rural markets.

Required skills