YouTube Strategist – Remote Full‑Time/Contract

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. You will shape the end‑to‑end video content pipeline, from concept to performance analysis, driving brand awareness, audience engagement, and measurable business results.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business goals, optimizing for search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value opportunities.
• Guide writers, videographers, and editors to produce videos with strong hooks, titles, thumbnails, and pacing.
• Optimize metadata (titles, descriptions, tags, thumbnails) to maximize click‑through rates and watch time.
• Monitor key metrics in YouTube Studio and translate insights into actionable channel improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social media, paid ads, and product marketing teams to integrate YouTube content across campaigns.
• Identify and pursue monetization options, brand sponsorships, and merchandise integrations where relevant.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media, or equivalent experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices, and community guidelines.
• Strong analytical ability to interpret YouTube Analytics data and shape content strategy.
• Excellent written and verbal communication for briefing creative teams and presenting insights.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio

What we offer

• Remote work environment with flexible scheduling.
• Opportunity to lead a high‑impact channel and shape brand growth.
• Competitive compensation based on experience.