YouTube Strategist – Remote Full‑Time

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. You will shape the end‑to‑end video content pipeline, turning insights into high‑performing content that drives brand awareness, engagement, and measurable business results.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business goals, optimizing for search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value opportunities.
• Guide writers, videographers, and editors to create videos with strong hooks, titles, thumbnails, and pacing.
• Optimize metadata (titles, descriptions, tags, thumbnails) to maximize click‑through rates and watch time.
• Monitor key metrics in YouTube Studio and translate data into actionable channel improvements.
• Maintain an editorial calendar and streamline production workflows.
• Collaborate with social media, paid ads, and product marketing teams to integrate video content across channels.
• Explore monetization options, sponsorships, and merchandise integrations where relevant.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media, or equivalent experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices, and community guidelines.
• Strong ability to interpret YouTube Analytics data and turn insights into strategy.
• Excellent written and verbal communication for briefing creative teams.

Required skills

• YouTube SEO
• YouTube Analytics